Visual Identity and branding are key areas of engagement for visual designers. The field uses design solutions to bring recognition to a wide range of organisations and to provide users with meaningful ways to access and interact with the information and services they provide.
In this project, I have considered some of the principles and methods behind Branding and Visual Identity. The module has introduced design research methods for constructing a brand identity and will examine branding from historical and contemporary perspectives. The module will focus on social contexts related to branding and the designer’s responsibility within them.
As technologies and new user experiences are increasingly embedded in branding and visual identities, the project opens up creative exploration into branded design experiences and looks towards responsive environments.
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My approach
Mentally Missing Adults has been one of the most inspiring briefs to work on. The campaign has a lot of meaning and is human-related, which is very touching. At the beginning of my project, I struggled to develop a topic. Still, after diving deeper into information fields, I found the perfect topic. This severe topic has little to no representation in people’s social lives, especially regarding how to act when encountering it.
Mentally missing adults are all about being heard and not overshadowed by other groups of missing people (children).
My main goal was to highlight the importance of this problem and raise awareness of mental health issues among missing people. I created something people can interact with: stickers that catch attention, a series of posters that take you on a journey, and spot the signs.
I came up with a unique way of representing disappearance - bitmap, black and white colours seemed to be the better way of showing this style and communicating via pixels. I think this way of using pixels has helped me convey an informative awareness of disappearance, a way to show mental drifting away from missing people and how people might get forgotten. I tried to tell a story with the people I used for my designs: the story of a woman disappearing, two people on the QR code, and a photograph being turned into a design.
I also haven’t forgotten about ethics; I tried to use real people in the project only when non-controversial and sensitive, thought-provoking and emotional, and to balance graphic design with other media.
Research for this project gave me a lot of ground to go off; the exploration was quite enjoyable. I have tried many things in this brief. One of the things I would highlight is the QR code's discovery and its use. The image of a person on a QR code says a lot about the link's nature.
